According to national statistics, baby boomers are turning 50 at an amazing rate. During the next decade, there will be over 4 million baby boomers entering their 50s. According to partnering agency, American Association of Retired Persons (AARP), baby boomers and seniors are more than 100 million strong and the largest consumer group in the United States. It was also noted that they are also the wealthiest, best educated and most sophisticated of all purchasers.
Promotions West, a leading ethnic grass roots communications firm based in San Francisco has expanded its services to Los Angeles and Washington this year designing social marketing campaigns and trainings to educate seniors on ways to avoid fraud, identity theft, and scams that are on the rise against them.
According to Mikael Wagner, Managing Director of Promotions West, "Our experience and expertise in the field of marketing to baby boomers provide us with a road map that hits the target every single time with effective and strategic promotions."
In collaboration with the San Francisco Regional office of AARP, Promotions West has partnered to educate seniors to recognize fraud and telemarketing scams designed to separate consumers from their money. Each year, more than 5 million elderly people are victimized. Criminals believe that elderly citizens are vulnerable and absent minded. "Not the seniors of today," says Wagner. He continues, "Baby boomers today are much wiser than their parents and ready to fight to protect themselves." Promotions West and its partners provide workshops to senior communities, churches and organizations on identity theft, foreclosure prevention, real estate cons, home care fraud, contractor fraud, and typical credit issues.
Wagner volunteers with AARP to promote its Divided We Fail campaign efforts to advance the idea that everyone deserves healthcare in this country. Will our medical system be ready for the millions of Baby Boomers preparing to enter the health care system? For more information about AARP or to sign the Divided We Fail pledge, please visit their website at 
