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In celebration of Black History Month, Kmart today announced a series of events that will encourage customers to embrace everyday value and share this knowledge with others.

As part of an ongoing commitment to the African-American community, Kmart will be reaching out to customers where they live, in stores, and online through initiatives aimed to empower moms, heads of households and those who are making purchasing decisions during tight economic times.

In being Kmart Smart, customers can learn how to leverage Kmart's services such as flexible payment options, including layaway and convenient shopping locations that help customers make smart choices and ensure their money is being well spent.

To help reach the African-American community, Kmart has developed a targeted 360-degree approach aimed at sharing a message of quality, exclusive services and smart prices during the month of February and continuing throughout the year. Kmart's partnerships with Steve Harvey and Mocha Moms, Inc. help reach the community where they live, shop and surf online.

To kick off the partnership, Steve Harvey will make a special store appearance in Nashville, Tenn., on Feb. 6 and will host a second appearance in Atlanta, Ga., on Feb. 25. Through a partnership with Mocha Moms, Inc., a national non-profit organization for at home mothers of color, Kmart reaches mothers in their homes and delivers valuable financial tips and messages.

A special Web site -- http://www.kmart.com/sharetheword -- features financial tips to help customers start the New Year on the right track. Customers can find specially-tailored tips and guides that fit every financial lifestyle, including:

-- Budding Entrepreneur - You're a small business owner who knows your strengths and understands the important part of YOUR business is YOU.

-- Fashionista - You rock a new outfit without rocking your budget.

-- Frugalista - You know when it's time for a bargain and you're smart about making good buying decisions.

-- Household Engineer - You are the master of your castle, always seeking value for every aspect of your home.

-- College Student - You're pursuing your dreams and learning how to do it all on a budget.

The Share the Word web site also features an opportunity for customers to test their knowledge of Black History with online trivia challenges. Site visitors can also win prizes with the "Spin to Win" instant win game, with a grand prize of tickets and round trip travel for two (2) to see Steve Harvey perform in New York City. Other prizes include Kmart gift cards, flat screen televisions, cameras and iPods. See http://kmart.promo.eprize.com/sharetheword/ for official rules.

Kmart will also feature its partnership with The Steve Harvey Morning Show and the online component of the Share the Word program in Kmart circulars during the entire month of February. Circulars will direct consumers to the http://www.kmart.com/sharetheword Web site.